New Drop 04 — Live Now Free Shipping Above ₹999 Limited Units — No Restock Pune Bred · India Worn New Drop 04 — Live Now Free Shipping Above ₹999 Limited Units — No Restock Pune Bred · India Worn New Drop 04 — Live Now Free Shipping Above ₹999 Limited Units — No Restock Pune Bred · India Worn

Drop 04 — Now Live

Dress
Like You
Mean It

Original western casual wear. Limited drops, original designs, zero compromise on quality. Pune-born. Built for the ones who set the trend, not follow it.

Shop Drop 04 Our Story

Drops launched

2K+

Happy customers

48h

Avg dispatch

NEW
DROP
04

Original Designs Brand Fad Pune Bred Limited Drops No Restock Wear the Fad Original Designs Brand Fad Pune Bred Limited Drops No Restock Wear the Fad

Drop 04 — Limited Stock

Current
Drop

View all pieces

Hot

Oversized Graphic Tee

₹499 6 prints

Top Pick

Co-ord Set — Crop + Trouser

₹999 4 colourways

Cargo Trousers

₹849 Olive · Black · Beige

Winter

Crop Hoodie

₹999 Neutral tones

Camp-Collar Printed Shirt

₹699 3 prints

Best Margin

Ribbed Crop Top

₹399 8 colours

Our Story

Born in Pune.
Built Different.

Brand Fad was born from a simple frustration: every fashion brand was selling the same thing. The same prints, the same fits, the same ₹200 Amazon tee in a grey poly bag.

"We didn't want to be cheaper. We wanted to be the brand you're proud to wear."

Every Brand Fad piece starts with an original design — commissioned, not downloaded. We source 180 GSM premium cotton from Tirupur, limited to 80 units per style. When it's gone, it's gone.

Join the next drop

Why Brand Fad

What makes us
different

Original designs only

Every graphic, print, and pattern is custom-commissioned. You won't find our designs on Amazon, Meesho, or anyone else's feed. Period.

Limited drops — no restock

We produce 50–80 units per style, then close the run. Scarcity isn't a gimmick — it keeps quality up and means every piece you own is rare.

180 GSM premium cotton

The ₹200 tee you find on Amazon is 140 GSM. Ours is 180 GSM — heavier, softer, doesn't shrink after the first wash, doesn't pill after three.

Packaging you'll film

Branded mailer bag. Tissue paper. A handwritten thank-you note. A sticker set. Because the unboxing experience is part of what you're paying for.

COD + easy returns

Cash on delivery available across India. If it doesn't fit right, hassle-free exchange within 7 days. No questions, no drama, just good service.

Pune community first

We ship India-wide but Pune comes first. Pop-ups at FC Road, early access for locals, and a 200-member WhatsApp community that helps design each drop.